Paul Lafayet is a French patisserie located in Hong Kong, famous for its exquisite creme brulee and macarons. For their 2022 Christmas campaign, we created a charming key visual featuring some of the brand's beloved characters - a French couple and their puppy. The illustrations depict the characters enjoying a series of festive moments, such as taking selfies with a Christmas tree and savoring glasses of champagne. 

We applied the key visual to the brand's Christmas packaging and also featured it on a tram that traversed the city, spreading holiday cheer throughout Hong Kong. The result was a heartwarming campaign that captured the essence of the holiday season and delighted customers with its whimsical illustrations.