Young Fashion Designers’ Contest 2015
Unleash the Restless Creativity of Emerging Designers
The Young Fashion Designers' Contest (YDC) is a yearly fashion event arranged and overseen by the Hong Kong Trade Development Council (HKTDC).
As the creative team for the event, we embraced the theme Agitation of a Creative Mind by associating it with qualities like honesty, innocence, and unpredictability.
Collaborating with Art Director Dio Lau, we took charge of the event's photoshoot and booklet design. Drawing inspiration from 90s grunge, we crafted a campaign with a primal, energetic, and youthful aesthetic.
The outcome was a captivating representation of the theme that resonated with the audience.
Client
Hong Kong Trade Development Council
Services
Creative Direction
Art Direction
Graphic Design
Set Design
Collaborators
Art Direction - Dio Lau
Photography - Ken Ngan