Paul Lafayet Crème Brûlée Festival 2019
Igniting a Culinary Journey of Indulgence and Delight
A few months before Paul Lafayet’s 9th Crème Brûlée Festival, the brand opened its flagship store in Shenzhen MixC Shopping Center, so we thought City would make a nice theme for this year’s visuals.
Every Paul Lafayet Crème Brûlée is 100% handmade fresh using the best ingredients every day. We wanted our design to reflect the brand’s strive for quality and consistency.
![OUTPUT-BOX-final [Recovered]1-02.png](https://images.squarespace-cdn.com/content/v1/5ec4cbfcb85fa4166bb091e1/1602039058627-JW5DBYP02RVN8AIG3VZN/OUTPUT-BOX-final+%5BRecovered%5D1-02.png)
Four cities represent the presence of Paul Lafayet, which are Hong Kong, Shanghai, Shenzhen and Paris. In our design, we employ a lot of illustrations to tell the story of the brand.
We went for a more colorful and busier approach to create a truly festive mood themed around food, because a city’s personality and characteristics can be very nicely and accurately represented by its cuisine.
Placing the city’s local food with French dessert makes a beautiful scene visually and culinarily.
Apart from the design on the four plates, we provided a specially designed packaging to the set, holding each plate securely and allowing for a nice display.
Client
Paul Lafayet
Services
Product Design
Packaging Design
Illustration
Graphic Design
Art Direction
Collaborator
Christina Suen - illustration