The Lavish Attic
Where luxury meets class
The Lavish Attic is a luxury concept shop located in a historic building built in the Beaux-Arts style in Central, Hong Kong. Its main products are rarities and high-end watches and accessories.
The Lavish Attic engaged Carrot/Salmon as their Creative Consultant to lead the brand to a direction that echoes the craftsmanship of luxurious horology and reflect the highly-engineered quality of their products as well as the retail shop’s status as a global leader in the sector.
We began by generating ideas around the brand's motto Discovering Modern Artifacts, and the art of horology. Based on the classical font of Bodoni, the logo’s design is similar to a woodcut type in the 20s and has a hint of heritage.
Working closely with the brand’s CEO, we created the brand’s identity, shop’s interior design, website and marketing materials.
The entire brand was evaluated and updated, including its positioning and tagline, visual identity, product branding and segmentation, photography and brand style.
We reflect the brand’s lavish and sophisticated style through a classic and elegant approach.
Client
The Lavish Attic
Services
Creative Direction
Art Direction
Branding
Photography
Web Design
Retail Design